Kia Motors is back again with an ad campaign that has the cast of popular children’s characters that were first seen during the 2010 Super Bowl.
Titled Joyride 2, the campaign has different children’s characters, that include Muno (from the award winning series YO GABBA GABBA!, that was created by Christian Jacobs and Scott Schultz), Sock Monkey ( from In My Own Dream Studio), MR. X (BLABLA KIDS) and a teddy bear and vintage robot.
All these characters are shown to go on a summer road trip that has line dancing, skydiving, and a fishing expedition. While on the road trip, the characters are shown to interact with the locals, including a bear that is angry for some reason. They are then shown to take a spin in the 2012 Kia Sorento crossover with class-leading fuel economy and horsepower.
The original Joyride campaign was created by David&Goliath, Kia Motors America’s ad agency of record; and they are also the agency responsible for the Joyride 2. The campaign’s main theme is the adventures that await a young couple with their Sorento. The first unique spot has been aired already, and the second one will be aired in July.
About the 2012 Kia Sorento:
The 2012 Sorento is produced in West Point, Georgia , which is the company’s first motor plant in the U.S. As a crossover it offers class-leading fuel economy of up to 32 miles per gallon on a highway, delivered by its GDI 4-cylinder 191 HP engine, which is again one of the most powerful engines in its class. The 2012 model is the second year model, and also comes with ventilated driver’s seat, memory seat, power folding mirrors, power passenger seat and wood trim steering wheel.
Since its launch in 2010 in the U.S., the Sorento has earned an impressive list of awards and accolades, including: “Top 10 Cars for 2011″ by Kelly Blue Book’s kbb.com, “Best Family Cars of 2011″ by Edmunds.com and Parents magazine, “Ten Most Improved Cars of 2011″ by MSNBC.com, and earned a Consumer Guide Automotive “Best Buys” award.
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